{"product_id":"the-2700-liter-tee","title":"The Priceless Shirt","description":"\u003cp\u003e\u003cstrong\u003eThe best thing we ever designed is a reason not to buy a shirt.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e 100 Percent Non Existent Cotton\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFit:\u003c\/strong\u003e The one you already own\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Your Closet\u003c\/p\u003e\n\u003ch3\u003eThis is a purchase of nothing. And that is the point.\u003c\/h3\u003e\n\u003cp\u003eThe fashion industry tells you the answer is to buy something new with a green label on it. We disagree. The best shirt you can wear today is the one already hanging in your wardrobe.\u003c\/p\u003e\n\u003cp\u003eBy adding this item to your cart you are not buying a product. You are making a pledge to wear something you already own today instead of consuming something new.\u003c\/p\u003e\n\u003ch3\u003eWhat we can and cannot tell you\u003c\/h3\u003e\n\u003cp\u003eCommonly cited industry estimates put the water behind one new cotton t shirt at around 2,700 litres. We have not measured that figure ourselves, and we are not going to hand you a certificate saying you personally saved it. A shirt you do not buy is simply a shirt that was never made. That is the whole claim, and we would rather make a small one that is true.\u003c\/p\u003e\n\u003ch3\u003eWhat Happens Next\u003c\/h3\u003e\n\u003cp\u003eOnce you complete this zero cost checkout you will receive:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Receipt of Nothing:\u003c\/strong\u003e a digital note, sent to your email. Share it if you like, and tag HACOY.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStop buying. Start wearing.\u003c\/strong\u003e\u003c\/p\u003e","brand":"HACOY","offers":[{"title":"Default Title","offer_id":53407080644954,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/9323\/1929\/files\/IMG-3953.png?v=1769438987","url":"https:\/\/shop.hacoy.com\/en\/products\/the-2700-liter-tee","provider":"HACOY","version":"1.0","type":"link"}